An Interesting "Twist" to A Powerful Strategy...

As there are many ways to "skin a dog" (I like cats) -- there are just as many ways to create a solid information product that SELLS. Here's a quick overview of the methods we'll cover:

1. Product Creation with a Partner
2. Product Creation with Contributors
3. Product Creation with Audio
4. Product Creation with Video

Okay, so you know absolutely nothing about the information you want to provide to your target market. You could:
a) research and study the information
b) find someone who already HAS the information!

It's a relatively simple process, and makes so much sense.

Let's say there's already an "expert" out there who knows just about everything there is to know about your chosen topic of interest... All you have to do is approach the "expert" and tell them you're creating a product that relates directly to their area of expertise. You could either offer to have them answer the problems and questions you found the market wanted in exchange for 50% of product sales, OR you may even be able to get away with offering to interview them in exchange for extra credibility and exposure!

Believe it or not, money is NOT the only motivating factor that will cause experts to write your information product. Unless you're in the "how to make money" market -- (NOT recommended) you may find the experts you approach for an interview will accept just because it puts their name out there even further, gives them extra credibility and provides extra exposure for their name and expertise. You could simply interview them over the phone with questions that directly relate to the research data you collected, and then have that interview transcribed into a written document. And there's your product!

But what if you don't have a decent amount of questions to answer? -- Again, there is a relatively simple solution. Head over to groups.google.com and do the following...

In the search bar, try these variations:
1. keyword +"how do i"
2. keyword +"how do you"
3. keyword +"how can i"
4. keyword +"how can you"
5. keyword +"how could i"
6. keyword +"how could you"
7. keyword +"question"
8. keyword +"problem"
9. keyword +"i wish"
10. keyword +"is there"
11. keyword +"do i"
12. keyword +"do you"
13. keyword +"can i"
14. keyword +"can you"
15. keyword +"could i"
16. keyword +"could you"
17. keyword +"how to" -- (keyword = YOUR keyword relating to your market)

Doing this will reveal the exact questions, problems and even desires of your target market! And if you're lucky, you may even find that some of the questions have already been answered for you. You COULD simply take these questions and answers, and create a solid information product all on your own. But... here's the advantage of getting an interview with an expert:

Chances are that the expert you interview will actually market the product FOR YOU. Why wouldn't they? It's all about THEM. In their mind, they've basically just received a brand new "tool" to give them extra credibility, exposure, and (if you're splitting the profits) extra money!

But what if there are several "experts" within your target market? -- Why not multiply your exposure, credibility and SALES by having each of them contribute to your product?

This is much easier than you may think. Do a search in google.com for your target market, but also add the following terms to the search:

1. keyword +"professional"
2. keyword +"expert"
3. keyword +"specialist"
4. keyword +"author"

You can also search in groups.google.com for the same terms. Doing all this will expose the perceived experts within your target market! Make a list of each expert you discover, and type their name into google.com (in quotes) to most likely reveal more about them, and possibly even their website and contact information.

If you find their website but no contact information, head over to betterwhois.com and type in the domain name of the expert's website... You'll have to enter a security code, but once you're in, you'll have the direct contact information (sometimes including the full name, mailing address, email address and even phone number) of the expert whom you wish to make contact.

Contact them via email or phone (recommended) and tell them you'd like to interview them to be included in your upcoming product. In return, they can mention their website to give them extra traffic and exposure. Multiply your results by contacting several experts in the exact same way, and offer the same benefits.

Some may refuse, but others will most likely jump at the chance to have their website placed inside a product directed toward their target market! And you could take it even further by allowing each contributor to place a recommendation or endorsement for the product on their website, in exchange for a percentage of sales that come from their affiliate link... INSTANT SALES.

This is called "Joint Venture marketing" and is one of the most powerful, easiest and FASTEST ways to make it BIG on the internet. We'll talk more about Joint Ventures and Affiliates in another lesson, but for now -- let's talk about two other methods of super-quick product creation...

1. Audio
2. Video

Some of us learn better by reading, others learn visually and yet others learn by hearing. So it's safe to say that you can appeal to your market simply by creating an information product based on reading, audio, video -- or all three!

Of course the sky's the limit on this one, but let's get into a little about how to create a product with audio and video... This is a *very* simple, yet powerful technique of product creation. Do an interview with an expert (as before) except instead of hiring a transcriptionist to create a written document, put up the recorded audio itself!

You could also do live or recorded teleseminars where you basically interview a different expert every week and create a monthly membership site where people pay YOU each month to hear the next interview. Getting your audio from phone-to-PC-to-Internet may seem like a daunting task. It used to be a pain in the neck to record your phone conversation, transfer it to your PC and have it encoded and uploaded to the internet. However, my good friend and marketing genius, Rick Raddatz has created a solution for ANYONE wanting to take advantage of the power of audio. You may want to check out the "Audio Generator" at audiogenerator.com

Let's move along to product creation with video...

Depending on your type of product and target market, you might want to create a video that actually shows the customer what to do, step-by-step. This isn't near as difficult or expensive as it may sound -- in fact, you don't even need a camera!

Let's say you wanted to create a product that helps people learn Photoshop, a powerful drawing program. You could simply record a "Camtasia Video" of yourself creating various illustrations, drawings, etc. and offer your recording AS your information product...

You may be wondering what the heck a "Camtasia Video" is, well -- Camtasia is a very popular software program that allows you to literally record anything you want right on your desktop!

There's even a free version that'll do everything you want it to, and then some. It's pretty amazing software. You can download your free copy at techsmith.com/download/studiodefault.asp

As you can see, ultra-quick product creation doesn't nessecarily require you to have to write a single word -- and yet, you could create a fantastic solution for your target market, relating directly to what they're asking for! Who could ask for more?

You Are What You Create...

Pause. Steady yourself for a minute and just chill out. Hear the traffic of your mind quiet down... Imagine this: Each person in this world, when they wake up in the morning is given a portion of light. The light is held in a cup made of a positive image that surrounds you.

This"shell" surrounds you day after day and is repaired on a nightly basis, or whenever you find time these days for sleep or meditation. Every little thing you do in your daily life - every action, every remark, every smile, nod or flash of a thought - if it is helpful and constructive - makes the shell stronger, and reinforced.

Every destructive or harmful thought punches holes in this shell, allowing this precious light you are filled with to spill out, leaving you feeling empty and unfulfilled, unsatisfied and unloved.

These things are returned to us, and caused by us. You are the creator of everything in your life, through your own daily habits and behaviors. The body, like the world is made of, motivated by, and directed with energy. Balance is a natural way to keep order in the universe. Situations are created out of what the universe takes as our desires. Keep in mind the universe does not think in positive or negative, it just hears those thoughts you have everyday and considers them to be what you want manifested in your life. It can’t tell the difference between a want or a worry.

Just breathe. Step back and realize that you are already spiritually perfect. You were created that way. If bad things do happen, all the worrying in the world isn't going to help. It doesn't improve any situation. All you do is cause yourself mental stress that -in turn- gives you more bad thoughts, which lessens your light, which shortens your life by taking your energy.

STOP IT. Stop destructive and distractive habits, and see how your life and those in it instantly becomes brighter. If you were unable to eliminate those things inside or around you then now is the time to break free. Refuse to live in unproductive, uncreative life cycles. Forgive yourself. Know that YOU have control and are given the means to change. Then do it. Act, don’t re-act to your life. I know that worries come sometimes, but next time try this. Fight back.

If you have a bad feeling about an event or situation visualize a positive outcome of that situation. Do it a couple times, at least as many times as this worry pops in your head. Now when this worry happens, "create your alternative." Allow yourself to know this positive outcome is much closer to reality than some random chaotic worry. You are the master of your existence... Skye

How to Clear Your Mind, Achieve Razor-Sharp Focus and Control Your Thoughts Forever!

I just had to do it.

This time I was inspired.

See, I've had this technique I'm about to show you for quite some time. I've told many friends and relatives about it and they fell in love with it... I'm going to tell it to you, but only under the condition that you DO it. It can't hurt. In fact, most find it an enjoyable experience. The fact is, it works for everyone who tries it. There's actually a scientific reason behind it, and I'll explain that as well. I'll bet you're curious by now so here it is...

See yourself, peacefully watching clouds in the sky, as they pass by you. The sky is blue and the clouds are just passing by. Realize the clouds are are merely an endless stream of thoughts, trying to forever penetrate your mind and control the way you think, thereby controlling every aspect of your entire life!

Imagine every cloud has it's own unique attribute, shape, size, shade of color -- if you focus on one particular cloud, you'll begin to notice a visual scene playing out whatever that particular invading thought has to show you. Next comes the feeling. The emotion attached to the thought.

Emotion triggers a response, and you begin to REACT to the thought (aka. "the invader") which causes you to lose control and become a prisoner of your own mind. It takes about a week (just 7 days) to Master the technique. It's not just the technique, either. Once you try this a few times, you'll be able to keep it in the back of your mind. It's so simple, but it holds a key to a wonderful gift. Freedom of outside, intruding thought.

Just watch the clouds go by peacefully, with the full knowledge of the clouds passing by are thought, thought forms, emotions, --- these are not a part of you and you can control the very process of "thought" itself entering your mind.

Think about this. How does your mind visualize "thought?"

I've asked many people this question, and they almost always respond with, "clouds." Now I'm not telling you to sit in a dark corner and practice 3 times a day. The cool thing about this visual excersize is that you can make it an active meditation. This means you can do it at anytime, with your eyes fully open, fully aware and doing other things. It's a powerful way to quiet the mind and calm the soul when you're stressed out, feel anger, depression or any other negative reaction to a THOUGHT.

You may not realize it, but thought controls your life.

Every second of every minute of your life, thoughts of all shapes and sizes have bombarded your mind with every different type of thought you can imagine. It's the little "voice" inside your head catching these thoughts with a myraid of emotions attached to them and pierces your inner being to the core.

The little "voice" is called ego, and he's controlling your life with these thoughts. The Clouds.

Remember the thoughts are just clouds and they're passing by. Realize you can do this with your eyes open. You'll see it in your mind's eye. No one will ever know you're doing it. But what you're really doing is something so powerful, you can't imagine it without experiencing it yourself. You can use this mental, visual technique to rid yourself of ANY thought that would normally cause you to re-act and make bad decisions, think you're having "bad luck", or any other intruding thought in your life.

Now imagine yourself, finally in full control of your life. You ARE, because you no longer have those intruding thoughts telling you what to do! I'm serious. If you do it, really give it your best shot, you will absolutely see results in a week. Whenever you have a thought you "don't like" or don't want to have, remind yourself the thought (NO MATTER WHAT IT CONTAINS) is just another one of those in the endless stream of passing clouds, and watch it go by, until it dissapears from your view.

Of course you might be skeptical, but I'll bet it's because you haven't tried it yet. If you have, then you're more than likely reading this with a warm feeling in your heart. You can feel the connection between clouds and thoughts. It's so easy, and yet so immediately powerful.

Now, attempt to focus on something. Anything. Those pesky thoughts may keep coming at first, but if you really give this a shot (several times a day for 7 days in a row - mark your calendar) - you'll be able to acheive razor-sharp focus in seconds, live in the present moment (i.e. be fully aware) and give your concentration level a gigantic boost!

The imagery is merely a simple way to give your subconscious a direct "command" to alter your perception of the way you see, and react to thoughts. The scene of peacfully watching a myraid of clouds go by, combined with the internal command to realize the clouds are outside, intruding thoughts trying to control you, creates a force of energy powered with the emotion of PEACE that's strong enough to overpower any thought, negative memory, feeling or experience. You can finally control your own life! Make your own desicions without worry. Enjoy the present moment and feel the energy of love, emanating from creation itself!

This inspires emotion, which fuels the technique and powers the vision. This creates the feeling of happiness, since happiness is the reflection of love. Think about it.

Do it and you'll see. It's powerful stuff.